HOW DOES A GOOD CRM WORKS?

A GOOD CRM BEHAVES LIKE THE WAITER AT YOUR FAVORITE RESTAURANT:

Knows your name.

Knows your taste.

Pays attention to you.

Highlights offers you might be interested in.

Knows your favorite drink.

THE PERSONALISED CUSTOMER HANDLING IS ACHIEVABLE IN ANY INDUSTRY OR ANY NUMBER OF CUSTOMERS.

HOW CAN YOUR COMPANY BE ATTENTIVE TO YOUR CUSTOMERS ON A SIMILAR LEVEL?

Find the way to them: communicate where, when and the way your customers are open for it

Initiate a conversation: communicate bi-directionally, on top of distributing information.

Get to know them: ask for their needs, or even better, analyse their behavior.

Organise the information about them: create a full, company-wide view on your customers.

Provide personalised offers: if you know your customers, you can propose offers which they need or dream of.

IF YOU TAKE CARE OF ALL CUSTOMERS PERSONALLY, YOUR CUSTOMERS WILL FEEL THEMSELVES REGULARS AS WELL AT YOUR COMPANY.

HOW CAN YOU HAVE TENS OR HUNDREDS OF THOUSENDS OF REGULARS?

With personalised, customer and product lifecycle based communication.

By standardising the customer related business processes.

By implementing standard customer profiles, single customer view and analysing their behavior.

Harmonising and connecting the IT systems containing customer data.

And last but not least, automatising all these processes, in order to let you deal with your business instead of the communication details.

IN ORDER TO IMPLEMENT THE CRM CONCEPT, SOMETIMES IT IS ENOUGH TO OPTIMISE THE INTERNAL SYSTEMS AND PROCESSES. IT IS NOT NECESSARILY REQUIRED TO BUILD AN EXPENSIVE CRM SYSTEMS.

CRM CAN BE TRANSLATED INTO MANY DIFFERENT TOOLS AND PROCESSES

IT IS A FREQUENT MISTAKE TO SOLVE ONLY A PART OF THE PROBLEM BECAUSE THE CUSTOMER HANDLING IS ANALYSED ONLY PARTIALLY. SOME USUAL QUESTIONS DURING REQUIREMENT GATHERING:

How big is the marketing database and where/how it is stored?

How do you send out the e-newsletters?

What are your products and target groups?

Is there registration, questionnaire, webhsop on your homepage?

What is the product lifecycle? Is there seasonality in it?

IF ONE LOOKS FOR THE ANSWERS ONLY FOR THE ABOVE – NEVERTHELESS IMPORTANT – QUESTIONS, THEN HE/SHE DOES NOT FOLLOW THE CRM CONCEPT.

BUILDING A REAL, EFFECTIVE AND AUTOMATISED CRM SYSTEM IS A COMPLEX PROCESS.

CRM is a long term investment, which harmonises marketing, IT and other business processes. It allows your company to handle the customers personally, one by one.

EVEN IF YOU HAVE MILLIONS OF CUSTOMERS.

EACH AND EVERY ENTERPRISE NEEDS EFFECTIVE AND DIRECT CUSTOMER HANDLING.

Contact us, and we will propose a unique, customized CRM solution for your company.